Making a good first impression with your desired audience is crucial to your brand’s success. Having an effective brand launch is, therefore, essential.

Without a doubt, your website is the face of your business. It helps give your brand the first impression and can help create a long-lasting relationship with your customers. But just like with any other relationship, sometimes things can begin to get stale and boring. In this article, we're going to determine not only when it's time to get your website a redesign but also the reasons why it needs it.

Brands should be regarded as living things. As with all living things, they must grow, change, and evolve. Simply remaining stagnant will eventually "kill" a brand. Consumers' needs and industry trends go changing as well. Your brand needs to reflect these changes to keep connecting with customers.

Theories and frameworks come and go, but the Marketing Mix has managed to stick around and become a pillar even for new marketers. Let's look at how this classic marketing theory is still very much relevant today and how it can help improve your business.

If you're in the business of branding, then you absolutely should become familiar with how copyright and trademark law works. We're not saying you need to become an expert. However, it would help if you understood enough to practice safe branding.

Exactly how important do you think a brand name is? How much influence do you believe it has over the success of a brand? Well, not to be over dramatic, but sometimes it can help make or break a business.

While great UX can help create positive customer experiences, bad UX can undoubtedly have the opposite effect. But how to avoid making potential blunders that could affect your business? We have compiled a list of all the trends and statistics you should know to keep your customers happy and loyal to your brand.

While using a user persona is not a guarantee of a product's success, it certainly helps its chances with the correct target audience.

It’s no secret that consumers tend to buy products from brands they know and trust. Here lies the true importance of brand equity.

Without a doubt, those who wish to strengthen their digital presence need to understand the role of quality web design. Your experience with web design will vary with the type of website builder you choose. However, with so many options available, the task of selecting the best one to work with can feel daunting.

What you need to take your business to the next level is an effective brand strategy. It's what will ultimately give your brand focus and substance. It will help you get your brand's message across to your target audience and create a meaningful connection with them.

The vision and mission statements are extremely important in shaping the future of any business. No matter what type of business you have, you should always take the time to create a well-thought-out vision and mission statement.

Product descriptions are some of the most critical aspects of your e-commerce site, as these can determine whether or not a potential customer decides to buy your product.

There is real power in effective brand awareness. Purchasing a particular product can become like second nature. You become so familiar with a specific brand that you don't even bother looking around for another option. You know it, you trust it, you buy it.

Your brand shapes your business and how people perceive it. Therefore, it's necessary to be up-to-date on the best branding practices and know what people are looking for. Let's not delay any further! We have compiled the top statistics and facts to help understand what customers are looking for and the most effective strategies.

UX Design is a human-first way of designing. It's all about the user's interaction with a product or service. It is a great tool to grow your business.

Design Thinking is a repetitive, non-linear process that approaches problem-solving our target audience needs. It aims to design with human beings in mind.

Branding & Marketing. One must come before the other. But, both have to work together to effectively create a relationship of trust with your customers.

Having a well-defined brand strategy can go a long way in creating a successful business. We’ll tell you the key steps in the brand strategy process.

Being able to shape how people perceive your business is the idea behind brand positioning. It's about bringing a business and an audience closer together.

Microcopy will help to shape a user’s experience on a website. If your business has a site, then you should take a second look at the quality of your microcopy.

Just one extraordinary moment of customer satisfaction can kick off a lifetime relationship between a customer and a brand.

Let’s acknowledge the amazing work these remarkable women designers do. Women have made some of the most invaluable contributions to the design field.

Effective copywriting works to drive responses and increase purchases. If you notice this isn’t really happening on your website, then it’s time to take a second look at your copy.

Brands change their logos when they shift their philosophy or want to update their look. Knowing why and when to do it is crucial for the brand.

Intelligent Customer Experience (CX) treats customers as a single person across multiple interactions. We explore the main 7 benefits of CXM strategy.

Here's a list of common issues that are causing you to lose customers along with strategies to help you solve them, since knowing the problem isn't enough.

UI design is how we create the medium in which users interact with our websites, emails, and platforms. Keeping them engaged and stress-free while browsing.

A company’s success relies heavily on what UX designers do. Websites created with UX Design in mind make it easier to build relationships with their users.

Anyone involved in UX design has the power to create an amazing user experience. If your design is not up to par, then your product will not be successful.

Bizzarri changed the fear-based brand culture that Gucci operated under. He saw that the employees were constantly afraid of losing their jobs.

If you’ve been grocery shopping, then you’ll understand the dilemma when choosing between generic brands and brand-name products.

Personal branding is your effort to communicate your value proposition to others. It’s instilled in the minds of the people with whom you interact.

Promoting your services or product is not enough to take your business to the next level. Here’s where CEO branding can help elevate your business.

No longer limited to only games, Riot Games has genuinely become an entertainment company adding projects in other industries like music, board games, TV.