10 UX Design Statistics You Need to Know

User Experience (UX) is key to meeting users' needs. It guides how a person feels while navigating a system, whether a website, mobile application, desktop software, etc. Its goal is to provide positive customer experiences that create connections with users and eventually earn their trust. Giving your users a positive UX experience can mean advantage over your competitors. It shouldn't be surprising that more brands are now putting more time and resources into developing high-quality UX design.

While great UX can help create positive customer experiences, bad UX can undoubtedly have the opposite effect. But how to avoid making potential blunders that could affect your business? We have compiled a list of all the trends and statistics you should know to keep your customers happy and loyal to your brand.

1. 88% of consumers are less likely to return to a site with bad UX

This is probably the most important UX statistic. A bad UX experience will scare away your customers. However, this problem isn't limited only to a bad experience on websites. It's also the same case with bad UX on apps. According to reports, 90% of consumers  stopped using an app because it performed poorly.

"Retailers will want to improve their user experience because of this. The same source says that slow-loading websites cost them $2 billion in lost sales each year. 53% of mobile users abandon their visit if the site takes more than 3 seconds to load." - Hubspot

Furthermore, according to Kinsta, 70% of customers will abandon their shopping carts and will not return to the website in question based on lousy user experience.

2. A user will settle on a key area of a page in 2.6 seconds

It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression. Researchers monitored students’ eye movements as they scanned web pages. They discovered that the better the first impression, the longer the participants stayed on the page.

The six website sections that drew the most interest from viewers were:

• The institution’s logo. Users spent 6.48 seconds focused on this area before moving on.
• The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.
• The search box. Users focused for just over 6 seconds.
• The site’s main image. Users’ eyes fixated for an average of 5.94 seconds.
• The site’s written content. Users spent about 5.59 seconds.
• The bottom of a website. Users spent about 5.25 seconds.

First impressions count! Be sure that all these key points look great on your site.

3. Consumers are more likely to share a negative UX experience with others

Consumers like to share their negative experiences. According to reports, 46.7% of consumers that had a negative user experience or customer experience said they’d tell their friends about their bad shopping experience. However, Only 44% said they’d do the same if they had a great time. Again, providing the best possible UX experience should be a vital part of your business.

4. Video content is 53 times more likely than text to reach the first page of Google

According to Animaker, people are becoming increasingly partial to video content. They prefer visually presented information because it’s easier to grasp. Also, most top-performing websites use video content to provide their audiences with a better experience. Definitely, something to consider to improve the quality of your services and keep customers coming back.

"This information can be particularly useful for businesses that offer complex products or services. Instead of explaining how to use those products through big a block of text, they can rely on visual aids to explain everything." - smallbizgenius

Furthermore, website experts state that 73% of people can be persuaded to buy a product or a service through videos. Also, according to SEO Daily, 58 % of respondents consider corporations that produce video content material extra reliable.

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5. More than 70% of small businesses lack call-to-action buttons

According to Online Marketing Coach, design and UX and UI statistics show that less than 30% of businesses seem to be using such buttons. Considering how crucial this type of button is for generating new leads or closing a sale, it really is surprising. Don't miss out on the growth of your business by not adding call-to-action buttons on your site.

6. Only 55% of companies conduct UX testing

The best practices for website consumer experiences require getting to know your target audience and conducting UX testing. According to Skyhook, only 55% of businesses conduct UX testing, which seems like a big blunder. Not conducting testing might just be setting your business up to fail or simply not reaching its growth potential. A better choice is to test to see what works best for your audience and what will keep them coming back.

7. Better UX design could yield conversion rates of up to 400%

Also, better UI could raise your website's conversion rate by 200%. Investing in your user interface and user experience design is necessary if you want more conversions. Investing in precisely what your customers want and need pays off. Plus, keeping them happy will undoubtedly lead to loyalty to your brand.

8. 85% of adults think the mobile website should be better than its desktop counterpart

This statistic should come as no surprise. More and more people prefer to go mobile. They like the freedom to browse online regardless of where they might be at the moment. This means that your site needs to be optimized for mobile. If it isn't, it's time to hire a web designer.

"Keep in mind that 50% of buyers start product searches from their smartphones, so it’s imperative to focus on this segment as much as you’d focus on the desktop." - socPub

Another interesting fact: 60% of consumers turn to mobile only to make decisions about their future purchases. On the other hand, 2 out of 3 online mobile shoppers are looking to make a purchase the same day.

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9. 40% of small businesses still don't have a website

Not going to lie. This statistic stunned me. Especially considering how many people shop online exclusively.

The good news is that if you already have a running website with great UX, you're already ahead of the competition. Take a look at these stats from Visual Objects:

• Over one-third of small businesses have no website
• 13% of them merely rely on a Facebook page or a Twitter account for building their online presence
• 28% of business owners believe that their business doesn't need a website
• 20% of business owners say the cost is the primary reason for not having a website

10. 53% of the time, visitors to mobile sites leave a page that takes more than three seconds to load

Many users are busy and impatient. That combination can lead to users simply abandoning a slow website, which you as a business owner want to avoid. Consumers demand a fast-loading site. You can expect your bounce rate to drop if you speed up your site.

"To help you accomplish this, you can try reducing your HTTP requests, minimizing your site files, and lowering your server's response rate. You can also test your website on users themselves. One of the benefits of usability testing is that you'll get a direct response about what needs to be changed." - Julija A., smallbizgenius.net

Improve Your UX, Improve Your Business

The fact is, having excellent UX design on your site improves your business. Customers are looking for easy navigation on a fast-loading site. Providing them a seamless experience from different devices will show you as reliable and help build trust in your brand. If you're not offering this type of experience now, it's time to invest in improving it ASAP. We know your customers will appreciate all the extra effort you put in to make them happy!

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